Dr Todd Lubart brings the science of creativity to bear on AI and innovation. From Pick and Mix prompting to Plagiarism 3.0, this conversation separates evidence from hype and gives business leaders a practical framework for using AI in ways that actually improve creative performance.
Where can AI genuinely enhance Jobs to Be Done research, and where does it fall short? Scott Burleson reveals AI's current capabilities in innovation research—from accelerating secondary research to its critical limitations in prioritisation and the abductive reasoning that only human expertise provides.
After examining seven critical failure points in B2B innovation, three universal themes emerge: collaborative capability gaps, validation deficiencies, and decision-making failures. Arkaro's collaborative 4-step methodology systematically addresses these interconnected challenges, building lasting innovation capabilities that prevent recurring product launch failures and create sustainable competitive advantage.
Scale-up decisions during development create hidden vulnerabilities that destroy products after launch. Despite technical success and proven market demand, three distinct failure patterns emerge when transitioning from prototype to commercial production, causing devastating commercial disappointment even after successful market entry.
The prototyping phase represents where theoretical value meets practical reality. Three critical failure modes destroy even promising innovations: technical overdelivery (solving problems customers don't value), technical underdelivery (failing to deliver promised functionality), and inadequate risk identification (missing critical downside scenarios during testing).
Why 80% of B2B products fail within their first year. Discover the three critical value proposition failure modes that doom even superior technology, plus five proven practices for developing offerings customers actually want to buy.
Despite 83% of companies prioritising innovation, recent research reveals that 52% struggle with unclear innovation strategy—yet only 30% plan to address this fundamental issue. This creates "zombie innovation" where organisations waste resources on products customers don't value. Companies linking business and innovation strategy achieve 5% higher sales from new products, making strategic clarity essential for launch success.
Despite 75% of B2B product launches failing to meet revenue targets, executives often incorrectly blame the commercial launch phase. The true root causes typically include poor cross-functional collaboration, unclear innovation strategy, weak value propositions, and flawed business models—all of which originate much earlier in the innovation process.