A common topic when listening to B2B clients is the challenge of understanding how to define the different roles of a product manager and a marketing manager and how they should work together within an organisation.
Experience counts for successful change initiatives. Arkaro’s corporate veterans know the theory and have learned practice from experience.
2020 is approaching to the end. Needless to say, it has been a very hectic year and the best wishes on January 1st, 2021 will have a specific meaning. I do not remember any year in my career where so many aspects of the business have been impacted
Staircase models are popular for breaking an overall high-level aspiration into sequential milestones, sometimes yearly. Staircases are a type of roadmap, and can be very useful visualisation of a plan, but they cannot be described as a strategy.
The Killer Problem #1 to change and innovation – achieving the aspirations is what matters – but aspirations are not directly actionable
The first wave of COVID-19 has created lasting change for the business world. Without adequate uptake of an effective vaccine there is significant risk of future waves of infection. In its COVID-19 Insights series, Arkaro offers some thoughts on business implications for leaders. For the first article associate contributor Rudi Burkhard reflects on impact to supply chains.