Why AI Transformation Fails — and What Leaders Must Do in 90 Days with Charlene Li

Charlene Li — adviser to 49 of the Fortune 100 — argues that most AI transformations fail because leaders are asking the wrong question. It is not about AI strategy. It is about business strategy enabled by AI. Here is how to close that gap in 90 days.

AI and Jobs to Be Done: Where Human Judgement Trumps Technology

Where can AI genuinely enhance Jobs to Be Done research, and where does it fall short? Scott Burleson reveals AI's current capabilities in innovation research—from accelerating secondary research to its critical limitations in prioritisation and the abductive reasoning that only human expertise provides.