Product Line Strategy and Profitability
Arkaro’s experience in B2B Product Management helps you optimise the tension between what customers want, and are willing to pay for, and what you can make and sell profitably.
Strategy skills are essential to manage the associated trade-offs.
Likewise to maximise what can be made profitably B2B product line managers typically require expertise in commercial asset productivity, as well as cross-functional collaboration with operations and supply chain.
And finally, once the strategy to drive change is developed, product managers need to excel in Business Transformation
Given such a broad skillset it is hardly surprising that many product managers do not feel fully equipped. Arkaro’s experienced independent consultants can train, coach and advise your organisation for success in the critical B2B function of product management.
Recognise any of this in your business?
How Arkaro can help you
- Too much product complexity?
- A long product tail that no one wants to cut?
- Profitability pressures? Need to reduce working capital?
- Pricing policy lacks skills & discipline leaving money on the table
- Not sure what products & customers really drive profit? … at the bottleneck?
- Understand your product portfolio profitability
- Establish a product line strategy
- Build integrated processes to optimise the product portfolio
- Connect the product management function with R&D and innovation for successful product launches
Despite his long experience with large organizations, Mark has understood very well the dynamics and people in a small business environment. Mark could adapt the world-class approaches of the industry giants to suit our reality. Mark was an attentive listener, he helped the top management to formulate the right questions and he then worked with the teams to crunch numbers in order to bring meaningful answers.
More than a consultant, Mark was also a coach who left us with new capabilities."
His analysis was insightful and practical which helped me and my team to develop strategies and plans to improve the business top and bottom line.
His approach was always very open and collaborative driving team engagement. I personally enjoyed working with Mark and learned a lot from him."
I had worked with Mark to establish Innovation Strategy Process and develop Innovation Strategy within the organization. He has the ability to facilitate and lead the challenging discussion. Mark is structured in his approach to inspire the team to embrace the risk and step out of comfort zone.
Certainly, one of the great professionals that I have worked with."
Mark' strong work ethic, flexibility and openness to people enables him to build relationships in new situations quickly."
He helped us a lot to establish ideation process, value proposition and rapid market evaluation in our company.
By his experience, we gain benefits to transform our company to the world class innovative company."
His global management capability, strategic thinking and drive for results made him a valued contributor of the management team of the Health & Protection Division"