Product Line Strategy and Profitability
Arkaro’s experience in B2B Product Management helps you optimise the tension between what customers want, and are willing to pay for, and what you can make and sell profitably.
Strategy skills are essential to manage the associated trade-offs.
To understand what customers want, product managers need skills in Commercial Excellence and the Innovation Process are critical.
Likewise to maximise what can be made profitably B2B product line managers typically require expertise in commercial asset productivity, as well as cross-functional collaboration with operations and supply chain.
And finally, once the strategy to drive change is developed, product managers need to excel in Business Transformation
Given such a broad skillset it is hardly surprising that many product managers do not feel fully equipped. Arkaro’s experienced independent consultants can train, coach and advise your organisation for success in the critical B2B function of product management.
Recognise any of this in your business?
How Arkaro can help you
- Too much product complexity?
- A long product tail that no one wants to cut?
- Profitability pressures? Need to reduce working capital?
- Pricing policy lacks skills & discipline leaving money on the table
- Not sure what products & customers really drive profit? … at the bottleneck?
- Understand your product portfolio profitability
- Establish a product line strategy
- Build integrated processes to optimise the product portfolio
- Connect the product management function with R&D and innovation for successful product launches
"Diamalteria is a rather small business with 20 mln Euro turnover but a wide range a very wide range of SKUs had grown over the years to serve a multitude of small and large B2B food ingredient accounts. Mark helped us tremendously in harnessing and streamlining complexity.
Despite his long experience with large organizations, Mark has understood very well the dynamics and people in a small business environment. Mark could adapt the world-class approaches of the industry giants to suit our reality. Mark was an attentive listener, he helped the top management to formulate the right questions and he then worked with the teams to crunch numbers in order to bring meaningful answers.
More than a consultant, Mark was also a coach who left us with new capabilities."
Despite his long experience with large organizations, Mark has understood very well the dynamics and people in a small business environment. Mark could adapt the world-class approaches of the industry giants to suit our reality. Mark was an attentive listener, he helped the top management to formulate the right questions and he then worked with the teams to crunch numbers in order to bring meaningful answers.
More than a consultant, Mark was also a coach who left us with new capabilities."
"Mark’s work on improving profitability for DuPont Nutrition & Health was first-class.
His analysis was insightful and practical which helped me and my team to develop strategies and plans to improve the business top and bottom line.
His approach was always very open and collaborative driving team engagement. I personally enjoyed working with Mark and learned a lot from him."
His analysis was insightful and practical which helped me and my team to develop strategies and plans to improve the business top and bottom line.
His approach was always very open and collaborative driving team engagement. I personally enjoyed working with Mark and learned a lot from him."
"Strategic thinking, result-oriented, and business acumen are where Mark is outstanding.
I had worked with Mark to establish Innovation Strategy Process and develop Innovation Strategy within the organization. He has the ability to facilitate and lead the challenging discussion. Mark is structured in his approach to inspire the team to embrace the risk and step out of comfort zone.
Certainly, one of the great professionals that I have worked with."
I had worked with Mark to establish Innovation Strategy Process and develop Innovation Strategy within the organization. He has the ability to facilitate and lead the challenging discussion. Mark is structured in his approach to inspire the team to embrace the risk and step out of comfort zone.
Certainly, one of the great professionals that I have worked with."
"Mark is a strong partner in driving problem solving and performance. He is skilled in core consulting and collaboration practices and engages with work teams very naturally. His technical skills are solid in business development, product management and strategy choices translated into differential management implementation.
Mark' strong work ethic, flexibility and openness to people enables him to build relationships in new situations quickly."
Mark' strong work ethic, flexibility and openness to people enables him to build relationships in new situations quickly."
"Mark is an expert in ideation process and marketing strategy.
He helped us a lot to establish ideation process, value proposition and rapid market evaluation in our company.
By his experience, we gain benefits to transform our company to the world class innovative company."
He helped us a lot to establish ideation process, value proposition and rapid market evaluation in our company.
By his experience, we gain benefits to transform our company to the world class innovative company."
"Mark successfully orchestrated a worldwide business performance improvement initiative for the Health & Protection DuPont Division, directly managing worldwide product and asset management teams . In this capacity, he helped increase profitability and cash generation, acted as a facilitator to the process and cultural integration into DuPont as well as directed to embed a Culture of asset management and Six Sigma project management.
His global management capability, strategic thinking and drive for results made him a valued contributor of the management team of the Health & Protection Division"
His global management capability, strategic thinking and drive for results made him a valued contributor of the management team of the Health & Protection Division"
Previous
Next