Product Management

In B2B businesses, effective product management is vital for sustainable growth yet often poorly understood. Many organisations struggle with the fundamental tension between what customers want (and will pay for) versus what can be produced and sold profitably. Arkaro’s expertise helps you optimise this balance through strategic product portfolio management, pricing excellence, and cross-functional integration—transforming product management into a true value-creating function

Do you recognise any of these challenges?

The outcomes we deliver

Excessive product complexity driving up costs without corresponding revenue benefits
Pricing policy that lacks discipline, leaving significant money on the table
Unclear roles between Product Managers and Market Managers creating confusion and inefficiency
Limited understanding of product profitability at the bottleneck, focusing instead on standard costs
Product managers lacking the broad skillset needed to balance market needs with business capabilities
Difficulty aligning product strategy with the overall business strategy framework
Cross-functional tensions between product management, sales, R&D, and operations

Enhanced portfolio profitability through better understanding of true product costs and value drivers
Optimised product complexity balancing customer needs with operational efficiency
Improved pricing strategies capturing more value through industry, value-based, and transactional approaches
Clear product management roles and responsibilities that integrate effectively with other functions
Greater returns by maximising profit per unit of bottleneck capacity
More effective product lifecycle management with strategic frameworks for different product phases
Enhanced market-back product development ensuring new offerings address validated customer needs
Stronger cross-functional collaboration through processes like Integrated Business Planning (IBP)

Our Approach

Arkaro’s ‘do it with you’ methodology builds lasting product management capabilities through our proven 4-step approach:

Understand: We assess your current product portfolio, pricing strategies, and operational constraints to identify key profit levers and improvement opportunities.
Co-create: We work collaboratively with your team to design practical frameworks for product line strategy and segmentation tailored to your specific market position and manufacturing capabilities.
Enable: We build capabilities in strategic product management, pricing optimisation, and cross-functional decision-making to implement changes effectively.
Sustain: We establish governance mechanisms and metrics that ensure long-term portfolio optimisation and continued focus on value creation.”

Ready to transform your product management approach?

Get in touch today to discuss how Arkaro can help you optimise your product portfolio for sustainable profitability and growth.

"Diamalteria is a rather small business with 20 mln Euro turnover but a wide range a very wide range of SKUs had grown over the years to serve a multitude of small and large B2B food ingredient accounts. Mark helped us tremendously in harnessing and streamlining complexity. Despite his long experience with large organizations, Mark has understood very well the dynamics and people in a small business environment. Mark could adapt the world-class approaches of the industry giants to suit our reality. Mark was an attentive listener, he helped the top management to formulate the right questions and he then worked with the teams to crunch numbers in order to bring meaningful answers. More than a consultant, Mark was also a coach who left us with new capabilities."

"Mark’s work on improving profitability for DuPont Nutrition & Health was first-class.
His analysis was insightful and practical which helped me and my team to develop strategies and plans to improve the business top and bottom line. His approach was always very open and collaborative driving team engagement. I personally enjoyed working with Mark and learned a lot from him."

"Strategic thinking, result-oriented, and business acumen are where Mark is outstanding. I had worked with Mark to establish Innovation Strategy Process and develop Innovation Strategy within the organization. He has the ability to facilitate and lead the challenging discussion. Mark is structured in his approach to inspire the team to embrace the risk and step out of comfort zone. Certainly, one of the great professionals that I have worked with."

"Mark is a strong partner in driving problem solving and performance. He is skilled in core consulting and collaboration practices and engages with work teams very naturally. His technical skills are solid in business development, product management and strategy choices translated into differential management implementation. Mark' strong work ethic, flexibility and openness to people enables him to build relationships in new situations quickly."

"Mark is an expert in ideation process and marketing strategy. He helped us a lot to establish ideation process, value proposition and rapid market evaluation in our company. By his experience, we gain benefits to transform our company to the world class innovative company."

"Mark successfully orchestrated a worldwide business performance improvement initiative for the Health & Protection DuPont Division, directly managing worldwide product and asset management teams . In this capacity, he helped increase profitability and cash generation, acted as a facilitator to the process and cultural integration into DuPont as well as directed to embed a Culture of asset management and Six Sigma project management. His global management capability, strategic thinking and drive for results made him a valued contributor of the management team of the Health & Protection Division"