Using competency models to drive improvement in product management
As companies look to improve the product management function, a solution may be found in Competency Models. Whilst this may ultimately help, beware that a one-size fits-all solution may do more harm as the detail can mask issues that need to be addressed. Perhaps more so than other functions the product management role varies from business to business. With a deeper appreciation of the problem to be solved, the journey to a customised solution may be as revealing as the destination.