Innovation Strategy & Process
In today’s competitive landscape, innovation is a top priority—yet research shows that 83% of companies struggle to create lasting value from their innovation efforts. Many organisations fall into ‘zombie innovation’—going through the motions without clear strategic direction, resulting in wasted resources on products and services that customers don’t want. Arkaro’s market-back approach to innovation management builds lasting capabilities that deliver sustainable results.
Do you recognise any of these challenges?
The outcomes we deliver
- New products consistently failing to meet revenue expectations despite technical excellence
- No clear innovation strategy, resulting in scattered efforts that fail to create value
- ‘Quick win’ projects that consume resources without addressing strategic bottlenecks
- R&D teams working on too many projects simultaneously with limited resources
- Innovation ‘zombie projects’ that continue consuming resources despite poor prospects
- Lack of clear process to understand and validate what customers truly need
- Limited executive ownership of innovation initiatives, reducing their strategic impact
- Difficulty selecting which innovation opportunities to prioritise for maximum return
- Strategic innovation focus that aligns innovation efforts with your business objectives and strengths
- Deeper customer insights through Jobs-to-be-Done methodology that identifies unmet needs and opportunities
- More effective idea generation targeting validated customer problems rather than technical possibilities
- Higher innovation success rates through disciplined stage-gate processes with clear decision criteria
- Optimised innovation portfolios balancing short-term improvements with breakthrough opportunities
- Enhanced cross-functional collaboration breaking down silos between R&D, marketing, and operations
- Leadership alignment and ownership creating the foundation for sustainable innovation culture
- Early validation processes that identify winning concepts before significant investment
Our approach
Arkaro’s ‘do it with you’ methodology builds lasting innovation capabilities through our proven 4-step approach:
- Understand: We assess your current innovation system, identify bottlenecks, and develop a clear case for change based on your organisation’s unique context and culture.
- Co-create: We work collaboratively with your team to design practical innovation processes tailored to your specific needs rather than imposing generic best practices.
- Enable: We build capabilities, provide tools, and establish governance mechanisms your organisation needs to implement innovation effectively.
- Sustain: We create frameworks and metrics to ensure changes become permanently embedded in your organisation’s operations and continue to evolve with your changing needs.
Ready to transform your innovation capability?
Get in touch today to discuss how Arkaro’s collaborative approach can help your organisation develop a market-driven innovation strategy and process that consistently delivers value.
"Strategic thinking, result-oriented, and business acumen are where Mark is outstanding.
I had worked with Mark to establish Innovation Strategy Process and develop Innovation Strategy within the organization. He has the ability to facilitate and lead the challenging discussion. Mark is structured in his approach to inspire the team to embrace the risk and step out of comfort zone.
Certainly, one of the great professionals that I have worked with."
I had worked with Mark to establish Innovation Strategy Process and develop Innovation Strategy within the organization. He has the ability to facilitate and lead the challenging discussion. Mark is structured in his approach to inspire the team to embrace the risk and step out of comfort zone.
Certainly, one of the great professionals that I have worked with."
"Mark is an expert in ideation process and marketing strategy.
He helped us a lot to establish ideation process, value proposition and rapid market evaluation in our company.
By his experience, we gain benefits to transform our company to the world class innovative company."
He helped us a lot to establish ideation process, value proposition and rapid market evaluation in our company.
By his experience, we gain benefits to transform our company to the world class innovative company."
"Mark is an expert about the customer insight process. He taught us to find more market opportunities, by leaning how to extract customer needs and define a value proposition. He changed our mindset to think about market opportunity.
This makes us understand not only external customers but also internal customers.
Thank you Mark for sharing your experience and effort to transform us to an innovative company"
This makes us understand not only external customers but also internal customers.
Thank you Mark for sharing your experience and effort to transform us to an innovative company"
"I had worked closely with other business leaders, but it became immediately apparent to me that Mark had multiple qualities that made him a strong lead for the innovations projects."
"I found Mark to be a disciplined, strategic thinker who has the ability to translate plans into actions and was motivating and inspiring to his team. These qualities made the projects he led, a commercial success."
"I found Mark to be a disciplined, strategic thinker who has the ability to translate plans into actions and was motivating and inspiring to his team. These qualities made the projects he led, a commercial success."
