Innovation strategy and process

Innovation Strategy & Process 

From start-ups to multi-national corporations, Arkaro can train and coach your team for innovation strategy and process success.

With a clear innovation strategy making choices on “Where to Play – How to Win” in place, focus is given to the ideation process. After selecting potentially winning ideas, collaborative project teams work through a structured process managing execution risk and reward to optimise returns on your innovation investment.

Do you recognise this?

How Arkaro can help you

  • New products don’t meet expected revenues
  • No process to understand what customers need?
  • R&D is working on too many projects
  • Innovation projects last forever without being alive or dead
  • Assess your organisation’s innovation capability
  • Facilitate development of innovation strategy
  • Design effective ideation activities
  • Structure innovation process
  • Coach your project teams
  • Optimise your innovation project portfolio


“Strategic thinking, result-oriented, and business acumen are where Mark is outstanding. I had worked with Mark to establish Innovation Strategy Process and develop Innovation Strategy within the organization. He has the ability to facilitate and lead the challenging discussion. Mark is structured in his approach to inspire the team to embrace the risk and step out of comfort zone. Certainly, one of the great professionals that I have worked with.” 
Somsak Jirapaiboonwanish – Innovation Strategy leader, Thailand

“Mark is an expert in ideation process and marketing strategy. He helped us a lot to establish ideation process, value proposition and rapid market evaluation in our company. By his experience, we gain benefits to transform our company to the world class innovative company.” 

Pornchai Sangrungsri -Innovation Management Process Centre of Excellence Leader, Asian Chemicals Business

“Mark is a very expert about customer insight process. He taught us to find more market opportunity, a value proposition and also how to extract the customer needs. He change our mindset to think about market opportunity. It’s make us to understand not only external customers but also internal customers. Thank you Mark for sharing your experience and effort to transform us to an innovative company”  
Sirat Ratanadilok Na Bhuket – Innovation Project Leader & Account Manager, Thailand

“I had worked closely with other business leaders, but it became immediately apparent to me that Mark had multiple qualities that made him a strong lead for the innovations projects.” … “I found Mark to be a disciplined, strategic thinker who has the ability to translate plans into actions and was motivating and inspiring to his team. These qualities made the projects he led, a commercial success.” 

Lina Bueno – Regulatory and Product Stewardship, Dow Chemical Company