Let strategy choices evolve in The Emergent Approach to Strategy

Quantitative decision matrices hide richness needed to develop and select winning strategies. The Strategy Alternatives Matrix (SAM) addresses this critical flaw, where possible choices are allowed to evolve over time enabling the emergence of a favoured strategy – hence “The Emergent Approach to Strategy™ ”. The SAM can be thought of as an ecosystem where strategy alternatives are species competing for survival.

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Is the Staircase Model a Strategy?

Staircase models are popular for breaking an overall high-level aspiration into sequential milestones, sometimes yearly. Staircases are a type of roadmap, and can be very useful visualisation of a plan, but they cannot be described as a strategy.

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