2020 is approaching to the end. Needless to say, it has been a very hectic year and the best wishes on January 1st, 2021 will have a specific meaning. I do not remember any year in my career where so many aspects of the business have been impacted
Especially in B2B companies, the product management function is key to profitable growth. Despite its importance, and obvious stepping stone to business leadership, the role is often misunderstood or poorly defined
In a schematic and very simple way, the primary processes of a company can be represented as in the figure below The key processes represent the daily activity of the company, from customer acquisition, sales,…
For productive innovation, experience shows that most successful companies tend to be those that start from strategy, rather than just ideation.