A common topic when listening to B2B clients is the challenge of understanding how to define the different roles of a product manager and a marketing manager and how they should work together within an organisation.
The COVID crisis has impacted many businesses – but can changes in market dynamics present an opportunity for future growth?
2020 is approaching to the end. Needless to say, it has been a very hectic year and the best wishes on January 1st, 2021 will have a specific meaning. I do not remember any year in my career where so many aspects of the business have been impacted
Especially in B2B companies, the product management function is key to profitable growth. Despite its importance, and an obvious stepping stone to business leadership, the role is often misunderstood or poorly defined.
94% of survey respondents stated that remote selling can make their businesses more competitive – but current readiness is likely to be less mature than imagined.
How the story of the Monkey and the Coconut Trap can be a powerful agent for change management.
Arkaro successfully completes a Commercial Excellence Transformation with Solevo’s industrials business. In order to meet better their customer need, Solevo, a provider of agricultural and chemical inputs in Africa, recognised the need to become more customer centric.
Business transformation programmes are more than simply training programmes. Simply knowing what to do by having the right processes in place is not enough. The team will likely not be engaged unless individuals are coached during the transformation.