Finding the key bottleneck to achieving your aspiration brings focus to both strategy design and execution. Root cause analysis techniques can be powerful tools to expose the hidden bottleneck.
For productive innovation, experience shows that most successful companies tend to be those that start from strategy, rather than just ideation.
Everything you believe is needed for changing a business from current state to future state
A strategy is the central rule of a framework, designed to unify all actions and decisions around busting the bottleneck to achieving the foremost aspiration.